Sommerfield Communications

Intelligent communications for savvy influencers: Smart PR

Services

For every engagement, we build a customized program and assemble the right team – strategists, senior-level experts, experienced writers and seasoned implementation and media relations specialists. And since every marketing communications challenge is different, we offer a full toolkit of services and capabilities. Call us so we can discuss your needs and the approach to meet them. We can also show you how we:

  • Turn business people and experts into thought leaders who own concepts and market their organizations and offerings in the most effective ways.
  • Jumpstart new businesses, making small organizations and start-ups “real” and influential - quickly.
  • Use experts and expertise to position companies, products and offerings.
  • Help senior leaders manage tough issues.
  • Avert crises for our clients.
  • Practice “publicity plus,” deploying media of all kinds and other influencers to endorse and promote our clients.
  • Create bestsellers.
  • Make news when you need it, even if there is none.
  • Defuse stories and issues.

Our services include:

  • Reputation management
  • Corporate communications strategy development
  • Consumer PR campaigns
  • Business-to-business communications programs
  • Internal/employee communications
  • Financial communications/investor relations
  • Crisis communications
  • Issue management
  • Media training (for print, TV and analyst interviews)
  • Message training
  • Thought leadership campaigns, including white papers, books, reports, Web sites
  • Book promotion
  • Communications-oriented market research
  • Media tours – print, broadcast, satellite
  • Print media placement
  • Blog and social media programs
  • Electronic and broadcast media placement
  • Press conferences/events
  • Communications audits and reports
  • Byline article and op ed placement and writing
  • Media materials development – press kits, releases, fact sheets, backgrounders, advisories, pitch letters
  • Counsel on and support of advertising campaigns
  • Graphic design/identity
  • Branding consultation
  • Book publicity/campaigns
For more information on our Book Plus service for next-generation thought leaders click here.