We don't believe in PR and visibility for their own sake. We work hard to develop and execute communications programs that create the impact our clients need. We know that making a significant difference for clients is a challenge; we sleep well at night only when we meet or exceed that challenge.
Working with Sommerfield…
- An innovative management consulting firm took ownership of the concept of the “Informal Organization” and won significant media recognition for the thought leadership, including a major feature in Fortune Magazine.
- One of the biggest subprime mortgage servicers avoided pot shots and won important government, consumer and Wall Street allies by educating the marketplace on why no one wins in a foreclosure.
- An upstart student loan company enhanced its reputation and was able to navigate a turbulent environment by positioning itself as an advocate for parents and smart education finance practices. The program involved one of the first major surveys of parents on paying for college.
- A renowned strategy consulting firm became the leading expert on the consumer economy via an integrated, multi-year program involving two books, multiple reports, in-depth research and newsworthy public opinion research.
- Three business strategy thought leaders quickly became go-to experts and commentators on the next era of global competition. The phenomenon they identified and named – globality – is now frequently referenced. The program involved book publicity, a viral web outreach program, TV appearances, a direct-to-influencer campaign and an ongoing series of op ed and byline article placements.
- A number of asset management/hedge fund players (separate clients) quickly established marketplace credibility and significant, high-end visibility not by promoting products or performance, but by leveraging their smarts and insights on emerging markets, e.g., India and Latin America.
- A quiet, middle-market turnaround and workout firm rapidly garnered a greater share of voice than even its biggest competitors (that had more high-profile cases) via an aggressive topical thought leadership program that utilized the general business media, trade journals and direct channels.